The spirit
OF sud

SUD is our personal homage to the Côte d’Azur, a region of France that is dear to our hearts. The wonderful aromas, sights and sounds take us to our happy place. We want to bring that to you, wherever you are in the world.

Sophie & Ian

Founders. SUD Aromas of the Côte d’Azur

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IMAGINE

You are walking through the dappled shade of a forest of cedar and pine; the air is peppered with the scent of herbs; branches crack and snap under your feet. You hear the sea gently lapping as you emerge from the woods to the coast. The heat hits you, but not before the heady fragrance of vibrant sun-drenched flowers.

No clouds, just blue.

Shimmering, twinkling sea extends to the horizon. Only candy-coloured town houses framing the harbour tell you where the water ends and the sky begins. The gentle hum of lives being lived surrounds you - and you sink into it.

Design

Inspired by the Riviera

There’s more to embodying the Côte d’Azur than distilling its heady scent in wax.

Our distinctive logo a was inspired by iconic French travel posters from the Art Deco period – the golden age of Riviera style – and the evocative, painterly shapes that wrap around our packaging are inspired by the art of Matisse, a long-time resident of Nice on the French Riviera.

Into the clean, white ceramic glass jars we pour our beautifully fragranced wax. Every moment you spend with SUD, from the carefully crafted aesthetic to the last billows of scent, is designed to transport you to the south of France.